TMS LinkedIn Strategy

As part of the T-Mobile Marketing Solutions (TMS) team at AnalogFolk, I conceived dozens of digital assets for an internal T-Mobile pitch. TMS — an arm of T-Mobile that offers targeted, digital advertising services — wanted to establish a freestanding LinkedIn page.

Working closely with Creative Director Nathan Archambault, I created a new graphic language specifically for TMS. The graphic language fits nicely within the T-Mobile brand, but also looks distinct. This graphic language is tailored to promote TMS’s expertise in digital ad management.