NYC-Based Art Director
Block empowers homeowners by providing guidance and personalization throughout their renovation journey, helping turn dreams into homes that reflect who they truly are.
The Parts Per Million (PPM) design team was hired to visually support Block’s refocused messaging strategy, also executed by PPM.
In just three days, we brought the verbal ID to life across core brand touchpoints, like paid and organic social media content, out-of-home installations, and print media.