Hone

In just five days, Parts Per Million created four unique brand concepts for Hone Health — a groundbreaking men’s testosterone company.

The brief asked us to increase the brand’s emphasis on it’s unique selling point: the ability to build deeply personalized treatment plans with advanced biometric analytics and an expert medical team.

This concept, called “Individual Influence,” was created in response to Hone’s interest in establishing female– and queer–centered product lines and treatment plans. The new offerings would provide support for menopause symptoms, gender dysphoria, and more.

“Individual Influence” uses layered organic elements — including textures that evoke the individuality of fingerprints and the ripple effect of lifestyle changes — to emphasize a human touch.

This approach was one of the final two selected by the client, specifically for it’s human feel, and adaptability for female and queer storytelling.

Designers
Abby Skolits
Kar Kay Ho

Creative Director
Jeremy Perez-Cruz

Art Director
Katie Sadow

Agency
Parts Per Million

Client
Hone