NYC-Based Art Director
This packaging concept was created during a 1-week strategy sprint for agency Parts Per Million. Our team of creatives were hired to brainstorm, concept, and design a consumer packaged good for Bessou, the NYC-based Japanese food outpost at The James Beard Foundation’s Market 57.
As part of the strategy process, we clarified Bessou’s market positioning, and applied that insight to our CPG pitches.
I created the packaging design for these reusable food containers, developing a system of branded shape art for different Japanese flavor profiles.